Scoring Points: How Tesco Continues to Win Customer Loyalty Book + PRICE WATCH * Amazon pricing is not included in price watch

Scoring Points: How Tesco Continues to Win Customer Loyalty Book

Tells the dramatic story of how Tesco Clubcard was conceived launched and developed. This title shows how Tesco made customer loyalty marketing work when almost every other loyalty programme failed and illustrate the benefits for Tesco and its customers.Read More

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  • Blackwell

    Launched in 1995, Tesco Clubcard is the world's most successful retail loyalty scheme. Tesco has transformed its relationship with its customers. Today it is not only the United Kingdom's number one retailer, but the world's number three ...

  • Pickabook

    Clive Humby, Terry Hunt, Tim Phillips

  • 0749453389
  • 9780749453381
  • Clive Humby, Terry Hunt, Tim Phillips
  • 3 August 2008
  • Kogan Page
  • Paperback (Book)
  • 304
  • 2nd edition
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