Secrets of Customer Relationship Management: A Guide to Getting Much Closer to Your Customers Book + PRICE WATCH * Amazon pricing is not included in price watch

Secrets of Customer Relationship Management: A Guide to Getting Much Closer to Your Customers Book

"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author of Discovering the Soul of ServiceRead More

from£24.28 | RRP: £17.99
* Excludes Voucher Code Discount Also available Used from £3.27
  • 0071362533
  • 9780071362535
  • James G. Barnes
  • 1 October 2000
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 336
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