See, Feel, Think, Do: The Power of Instinct in Business Book + PRICE WATCH * Amazon pricing is not included in price watch

See, Feel, Think, Do: The Power of Instinct in Business Book

Instinct is behind some of the most successful leaders, best products and most innovative ideas in business today. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews and focus groups, however, watching customers in shops, at hotels, and on the streets is a faster and more direct way to analyze consumer behavior, as demonstrated in both anecdotal stories and actual case studies. Experience marketing is also the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.Read More

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  • 1904879551
  • 9781904879558
  • Andy Milligan, Shaun Smith
  • 1 August 2007
  • Cyan Books and Marshall Cavendish
  • Paperback (Book)
  • 224
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