Selling 2.0: Customer Motivation Strategies for Winning Business in the New Economy Book

Today's customers have more information, power, and choice. Trying to push these empowered customers with dated selling techniques is no longer effective. Gordon?s vision of "motivating your customers to buy" is more than words. He has captured the renaissance of new ideas in a hands on, practical guide. Through seven separate research studies on thousands of sales people and buyers, as well over 100 personal interviews with America?s top sales organizations including Microsoft, Coca Cola, Nike, Merrill Lynch, Fidelity, America Online, Yahoo, Disney, IBM., Intel, UPS, Pfizer, Bristol-Myers Squibb, Ford, Sony, Southwest Airlines, PricewaterhouseCoopers, Oracle, Dell, Cisco Systems, MasterCard, Lucent, Xerox, and Marriott, nationally-recognized sales territory trouble-hooter Josh Gordon has identified the 17 motivational approaches essential for success. From Building Trust, Selling a Vision, Selling Value, and Partnering, Gordon guides you every step of the way. A German language edition of Selling 2.0 has been released in October 2001 by Gabler (Bertelsmann's trade book division).Read More