Selling and Sales Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Selling and Sales Management Book

This provides a clear explanation of theory and practice and covers the whole range of practical sales and marketing techniques. It includes case studies and assignments and is now in a larger format. The third edition of this text provides sales and marketing students with both a theoretical framework and effective training in the whole range of practical sales and marketing techniques. Fully updated to incorporate new case studies and assignments with a greater European orientation, it provides coverage of both personal selling skills and sales management practice within one book. It is aimed at students taking sales management, marketing and business studies courses and professional studies for CIM (for which this text is core reading), MBA, CAM and LCCI.Read More

from£29.68 | RRP: £21.99
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