Selling the Invisible: A Field Guide to Modern Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Selling the Invisible: A Field Guide to Modern Marketing Book

Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.Read More

from£20.23 | RRP: £15.99
* Excludes Voucher Code Discount Also available Used from £3.44
  • 0752821032
  • 9780752821030
  • Harry Beckwith
  • 20 February 1999
  • Orion Business (an Imprint of The Orion Publishing Group Ltd )
  • Hardcover (Book)
  • 272
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