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Selling the Invisible: A Field Guide to Modern Marketing Book
Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.Read More
from£20.23 | RRP: * Excludes Voucher Code Discount Also available Used from £3.44
- 0752821032
- 9780752821030
- Harry Beckwith
- 20 February 1999
- Orion Business (an Imprint of The Orion Publishing Group Ltd )
- Hardcover (Book)
- 272
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