Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series) Book

Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.Read More

from£129.99 | RRP: £72.00
* Excludes Voucher Code Discount Also available Used from £160.21
  • 033376014X
  • 9780333760147
  • Jean-Marie Floch, Robin Orr Bodkin
  • 12 December 2001
  • Palgrave Macmillan
  • Hardcover (Book)
  • 225
  • illustrated edition
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