Sense and Respond: The Journey to Customer Purpose Book + PRICE WATCH * Amazon pricing is not included in price watch

Sense and Respond: The Journey to Customer Purpose Book

The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the center of the process and the organization needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.Read More

from£36.84 | RRP: £30.00
* Excludes Voucher Code Discount Also available Used from £2.85
  • 140394573X
  • 9781403945730
  • Stephen Parry, Sue Barlow, Mike Faulkner
  • 31 May 2005
  • Palgrave Macmillan
  • Hardcover (Book)
  • 224
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