Sensory Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Sensory Marketing Book

Covers the shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. This book shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.Read More

from£49.99 | RRP: £25.00
* Excludes Voucher Code Discount Also available Used from £13.13
  • ASDA

    The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

  • Pickabook

    Bertil Hulten, Niklas Broweus, Marcus Van Dijk

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