Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns Book + PRICE WATCH * Amazon pricing is not included in price watch

Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns Book

This study explores the fundamental differences between direct mail solicitation and personal-solicitation networks, and the influence of candidate resources in nomination campaigns. It is based on surveys and interviews with contributors and campaign fundraising professionals.Read More

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  • Product Description

    Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

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