Service Management: Strategy and Leadership in the Service Business, 3rd Edition Book + PRICE WATCH * Amazon pricing is not included in price watch

Service Management: Strategy and Leadership in the Service Business, 3rd Edition Book

Intended for high-level executives in organizations whose 'products' have a high immaterial content, such as service, image or know-how, this work aims to be a comprehensive discussion of the management of service businesses, based on several years' research and consultation.Read More

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  • Blackwell

    Of great value to managers and academics involved in the service industry this practical book, which has been translated into eight languages, will stimulate people to analyse and act on their situations. In the world of industry and management...

  • Foyles

    In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues...

  • 0471494399
  • 9780471494393
  • Richard Normann
  • 13 October 2000
  • John Wiley & Sons
  • Paperback (Book)
  • 254
  • 3rd Edition
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