Service Management: Strategy and Leadership in the Service Business Book + PRICE WATCH * Amazon pricing is not included in price watch

Service Management: Strategy and Leadership in the Service Business Book

Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles of good leadership in service organizations form a crucial area of discourse. Topics such as the use of image and culture as management instruments, effective and persuasive communications, and ``high social technology'' are also explored.Read More

from£N/A | RRP: £29.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471928852
  • 9780471928850
  • Richard Normann
  • 27 March 1991
  • John Wiley & Sons
  • Hardcover (Book)
  • 202
  • 2nd Edition
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