Service Management for Competitive Advantage (Mcgraw Hill Series in Management) Book + PRICE WATCH * Amazon pricing is not included in price watch

Service Management for Competitive Advantage (Mcgraw Hill Series in Management) Book

James Fitzsimmons' 1982 McGraw-Hill text, "Service Operations Management", the first book on the topic, defined the field of service operations management. Fitzsimmons is now senior author of an all new 1994 service management text which sets the paradigm for service management for the 1990s. This junior/senior/graduate text is distinguished by its unique focus on service management for competitive advantage and by its integration of the author's first-hand experiences and research with numerous service firms. Its highly readable presentation is designed to appeal even to students with little business experience.Read More

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  • 0070212171
  • 9780070212176
  • James A. Fitzsimmons, Mona J. Fitzsimmons
  • 1 December 1993
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 480
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