Services Marketing: A Strategic Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing: A Strategic Approach Book

In Services Marketing, Gon?alves uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. *Encompasses all of the major concepts basic to the understanding of services marketing. *Offers strong pedagogical support designed to aid both readers and instructors, including; - Examples - Cases - In-class exercises - Project ideasRead More

from£N/A | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0131065270
  • 9780131065277
  • Karen P. Goncalves
  • 20 November 1997
  • Prentice Hall
  • Paperback (Book)
  • 240
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.