Services Marketing: European Perspectives Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing: European Perspectives Book

This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation. Instructor's Manual (0-13-020763-2).Read More

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