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Services Marketing: Integrating Customer Focus Across the Firm Book
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique...Read More
from£67.48 | RRP: * Excludes Voucher Code Discount Also available Used from £5.25
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Pickabook
Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner
- 0077107950
- 9780077107956
- Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
- 1 February 2008
- McGraw Hill Higher Education
- Paperback (Book)
- 576
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