Services Marketing: Integrating Customer Focus Across the Firm Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing: Integrating Customer Focus Across the Firm Book

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique...Read More

from£67.48 | RRP: £41.99
* Excludes Voucher Code Discount Also available Used from £5.25
  • Pickabook

    Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner

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