Services Marketing Management: A Strategic Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing Management: A Strategic Perspective Book

In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.Read More

from£44.99 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £4.43
  • Pickabook

    Hans Kasper, Piet Van Helsdingen, Mark Gabbott

  • 0470091169
  • 9780470091166
  • Hans Kasper, Piet van Helsdingen, Mark Gabbott
  • 13 April 2006
  • John Wiley & Sons
  • Paperback (Book)
  • 572
  • 2nd Edition
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