Services Marketing: Managing the Service Value Chain Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing: Managing the Service Value Chain Book

Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective this book demonstrates that through strategic orientation and innovation the firm and shareholder will reap the benefits.Read More

from£N/A | RRP: £46.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273681575
  • 9780273681571
  • Dr Manfred Bruhn
  • 10 November 2005
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 504
  • 1
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