Services Marketing: People, Technology, Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing: People, Technology, Strategy Book

Textbook with a strong focus in managerial orientation and strategic focus, using conceptual frameworks that have been classroom tested for relevance, incorporating key academic research findings, and including selected readings and cases to accompany the text chapters. Previous edition not cited. DLC: Professions-Marketing. Read More

from£32.61 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £4.32
  • 0130173924
  • 9780130173928
  • Christopher Lovelock
  • 25 July 2004
  • Prentice Hall
  • Hardcover (Book)
  • 720
  • 4
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