Services Marketing: People, Technology, Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing: People, Technology, Strategy Book

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.Read More

from£N/A | RRP: £96.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0131138650
  • 9780131138650
  • Christopher Lovelock, Jochen Wirtz
  • 7 November 2003
  • Prentice Hall
  • Hardcover (Book)
  • 672
  • 5
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