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Services Marketing: Text and Cases Book
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.Read More
from£70.81 | RRP: * Excludes Voucher Code Discount Also available Used from £4.52
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Blackwell
We all consume services as part of our everyday life. In the USA, Western Europe, Australasia and Japan consumers spend more on services than on tangible goods: around 75%% of the gross domestic product.Services Marketing looks at the issues...
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Pickabook
Steve Baron, Kim Harris, Toni Hilton
- 0230520936
- 9780230520936
- Steve Baron, Kim Harris, Dr. Toni Hilton
- 30 December 2008
- Palgrave Macmillan
- Paperback (Book)
- 320
- 3rd Edition
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