Services Marketing: Text and Cases Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing: Text and Cases Book

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.Read More

from£70.81 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £4.52
  • Blackwell

    We all consume services as part of our everyday life. In the USA, Western Europe, Australasia and Japan consumers spend more on services than on tangible goods: around 75%% of the gross domestic product.Services Marketing looks at the issues...

  • Pickabook

    Steve Baron, Kim Harris, Toni Hilton

  • 0230520936
  • 9780230520936
  • Steve Baron, Kim Harris, Dr. Toni Hilton
  • 30 December 2008
  • Palgrave Macmillan
  • Paperback (Book)
  • 320
  • 3rd Edition
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