Services Marketing: Text and Cases Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing: Text and Cases Book

This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of service business not covered in the existing services marketing literature. They provide an opportunity to demonstrate how services marketing principles and frameworks can be applied to a vast range of commonly used small services, as well as to the large services.Read More

from£28.33 | RRP: £20.99
* Excludes Voucher Code Discount Also available Used from £2.94
  • 0333618378
  • 9780333618370
  • Steve Baron, Kim Harris
  • 13 September 1995
  • Palgrave Macmillan
  • Paperback (Book)
  • 272
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