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Services Marketing Book
Part One Foundations for Services Marketing 1 Introduction to Services 2 Conceptual Framework of the Book: The Gaps Model of Service Quality Part Two Focus on the Customer 3 Consumer Behavior in Services 4 Customer Expectations of Service ...Read More
from£24.19 | RRP: * Excludes Voucher Code Discount Also available Used from £5.83
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Pickabook
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
- 0071263934
- 9780071263931
- Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
- 1 July 2008
- McGraw-Hill Higher Education
- Paperback (Book)
- 768
- 5
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