Services Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing Book

Part One Foundations for Services Marketing 1 Introduction to Services 2 Conceptual Framework of the Book: The Gaps Model of Service Quality Part Two Focus on the Customer 3 Consumer Behavior in Services 4 Customer Expectations of Service ...Read More

from£24.19 | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £5.83
  • Pickabook

    Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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