Services Marketing (McGraw-Hill Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing (McGraw-Hill Series in Marketing) Book

This text was originally published in 1995 and was the first of its kind for the academic market. The authors are extremely well known for their long-time interest and extensive research in this area. The growth of this course is the result of what is happening in our economy. Advanced economies of the world are now dominated by services and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that in the past have depended upon their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages. This book was written in recognition of the ever-growing importance of services and the unique challenges faced by managers of services.Read More

from£N/A | RRP: £102.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0072312211
  • 9780072312218
  • Valarie A. Zeithaml, Mary Jo Bitner
  • 1 January 2000
  • McGraw Hill Higher Education
  • Hardcover (Book)
  • 648
  • 2nd Revised edition
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