Services Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing Book

Helps develop customer relationships through quality service. This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. It includes frameworks for customer-focused management and strategies for increasing customer satisfaction and retention through service.Read More

from£38.68 | RRP: £106.99
* Excludes Voucher Code Discount Also available Used from £10.39
  • Pickabook

    Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

  • Product Description

    Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the bookâ??s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

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