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Services Marketing Book
* Excludes Voucher Code Discount Also available Used from £10.39
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Pickabook
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
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Product Description
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the bookâ??s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
- 0073380938
- 9780073380933
- Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
- 1 July 2008
- McGraw-Hill Higher Education
- Hardcover (Book)
- 736
- 5
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