Services Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Services Marketing Book

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.Read More

from£N/A | RRP: £52.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Pickabook

    Christopher H. Lovelock, Jochen Wirtz

  • 0136118747
  • 9780136118749
  • Christopher H Lovelock, Jochen Wirtz
  • 1 January 2010
  • Pearson Education
  • Paperback (Book)
  • 648
  • 7
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