Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers Book + PRICE WATCH * Amazon pricing is not included in price watch

Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers Book

At the Inaugural Sport Marketing Association Conference in 2003 papers were presented on such subjects as corporate sponsorship sport consumer behavior sport product branding and technology's role in the promotion and sales process. This title presents the contents drawn from the research presentations delivered at the conference.Read More

from£13.59 | RRP: £15.99
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  • 1885693524
  • 9781885693525
  • Brenda G. Pitts
  • 1 September 2004
  • Fitness Information Technology, Inc, U.S.
  • Paperback (Book)
  • 233
  • illustrated edition
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