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Shopping with Freud Book
In Shopping With Freud, Rachel Bowlby discusses the role of the consumer in both literary and psychological texts--Lolita, The Picture of Dorian Gray, Lady Chatterley's Lover, and Freud's work on the Anna O. case. Bowlby examines the surprising roles of the consumer subject in these works--from the female victim of advertising deliberately fraught with psychological undercurrents to motivate buying, or the rational, male agent demanding his rights to goods and services. Bowlby also examines the joint influence of psychology and consumer culture, showing how ideas about consumption affect questions of choice in areas which are seemingly far removed from shopping. This examination of assumptions about the psychology of consumerism also sheds new light on questions of human subjectivity.… read more...
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