Simply Better: Winning and Keeping Customers by Delivering What Matters Most Book + PRICE WATCH * Amazon pricing is not included in price watch

Simply Better: Winning and Keeping Customers by Delivering What Matters Most Book

Advocates a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.Read More

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  • Blackwell

    Simply Better is a back-to-basics manifesto for today's businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery...

  • Pickabook

    Patrick Barwise, Sean Meehan

  • 0875843980
  • 9780875843988
  • Patrick Barwise, Sean Meehan
  • 1 August 2004
  • Harvard Business School Press
  • Hardcover (Book)
  • 208
  • illustrated edition
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