Simulated Test Marketing: Technology for Launching Successful New Products Book + PRICE WATCH * Amazon pricing is not included in price watch

Simulated Test Marketing: Technology for Launching Successful New Products Book

Captures in one volume everything an intelligent marketer needs to know about this powerful research technology. Clear explanations and guidelines, along with exclusive data and breakthrough developments. DLC: Marketing Computer simulation. Read More

from£51.30 | RRP: £31.95
* Excludes Voucher Code Discount Also available Used from £20.23
  • 0029055059
  • 9780029055052
  • Kevin J. Clancy, Marianne Wolf
  • 6 March 1995
  • Simon and Schuster
  • Hardcover (Book)
  • 306
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