Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands Book + PRICE WATCH * Amazon pricing is not included in price watch

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands Book

Larry Light, the Global Chief Marketing Officer who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan...Read More

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  • Foyles

    Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? ...

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