Sixty to Zero: An Intimate, Inside Look at the People and Cars That Led to GM's Collapse Book + PRICE WATCH * Amazon pricing is not included in price watch

Sixty to Zero: An Intimate, Inside Look at the People and Cars That Led to GM's Collapse Book

The collapse of General Motors captured headlines in early 2009. This title reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and a history of hesitance inaction and failure to learn from mistakes.Read More

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  • Blackwell

    Foreword by Mike Jackson Introduction 11 GM at the Peak 132 Growing Up in the Car-Crazy Fifties 233 Cracks in GM's Edifice 334 Insecure Colossus: The Roger Smith Era 535 Ford Speeds Up 716 The Saturn Moonshot 817 Lee Iacocca, Blemishes and All...

  • 0300158688
  • 9780300158687
  • A Taylor
  • 4 May 2010
  • Yale University Press
  • Hardcover (Book)
  • 272
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