Smart Thinking...: The Little Car That Made it Big Book

Funky, stylish, and fun, smart is the youngest and most exciting car brand on the market. It has revolutionized the way we think about cars and the way we use them. It has put much-needed fun back into urban driving, and drivers smile when they're at the wheel of a smart. The revolutionary design was the product of the genius who invented the Swatch watch, saving the near-bankrupt Swiss watch industry in the process. But these visionary ideas proved too radical and the tiny two-seater almost died at birth when a succession of backers lost their nerve. The sensational story of smart traces the decade-long history of this ambitious project, talking to key figures from every stage of the program and building a vivid picture of an idea ahead of its time. The story of smart is an epic tale of genius, inspiration, hope, disappointment, disaster, and ultimately . . . triumph.Read More