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Social Communication in Advertising: Persons, Products, and Images of Well-Being Book
A study of advertising in our society and culture, this book shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within agencies. Their book offers a theory about how advertizing connects goods and symbols in the consumer society, and a number of reflections on the implications of advertising for social issues and social policy.Read More
from£14.83 | RRP: * Excludes Voucher Code Discount Also available Used from £38.67
- 0415900840
- 9780415900843
- William Leiss, Stephen Kline, Sut Jhally
- 19 June 1986
- Routledge
- Paperback (Book)
- 327
- Revised edition
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