Social Communication in Advertising: Persons, Products and Images of Well Being Book + PRICE WATCH * Amazon pricing is not included in price watch

Social Communication in Advertising: Persons, Products and Images of Well Being Book

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.Read More

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  • 0415903548
  • 9780415903547
  • William Leiss, etc.
  • 14 February 1991
  • Routledge
  • Paperback (Book)
  • 340
  • New ed of 2 Revised ed
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