Social Marketing: From Tunes to Symphonies Book + PRICE WATCH * Amazon pricing is not included in price watch

Social Marketing: From Tunes to Symphonies Book

Social Marketing Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically...Read More

from£168.75 | RRP: £115.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415683726
  • 9780415683722
  • Gerard Hastings, Christine Domegan
  • 10 October 2013
  • Routledge
  • Hardcover (Book)
  • 552
  • 2
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