Social Marketing and Public Health: Theory and practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Social Marketing and Public Health: Theory and practice Book

Social marketing uses established commercial marketing tools and principles to influence behaviour change and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing.Read More

from£52.63 | RRP: £29.95
* Excludes Voucher Code Discount Also available Used from £4.47
  • Pickabook

    Jeff French (Editor), Clive Blair-Stevens (Editor), Dominic McVey (Editor)

  • 0199550697
  • 9780199550692
  • 1 October 2009
  • OUP Oxford
  • Paperback (Book)
  • 384
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