Social Media Is Bullshit Book

HardCover. Pub Date :2012-09-04 Pages: 240 Language: English Publisher: St. Martins Press A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business.If you listen to the pundits. Internet gurus. marketing consultants. and even the mainstream media. you could think social media was the second coming. When it comes to business. they declare that it's revolutionizing advertising. PR. customer relations-everything. And they all agree: it is here to stay.In this lively. insightful guide. journalist and social critic BJ Mendelson skillfully debunks the myths of social media. He illustrates how the notion of social media first came to prominence. why it has become such a powerful presence in the marketing field. and who stands to benefit each time it's touted in the press. He shows you why all the Facebook...Read More