Soft Innovation: Economics, Product Aesthetics, and the Creative Industries Book + PRICE WATCH * Amazon pricing is not included in price watch

Soft Innovation: Economics, Product Aesthetics, and the Creative Industries Book

Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation' found in the creative industries such as publishing film-making advertising and architecture which has been hitherto ignored in innovation studies.Read More

from£N/A | RRP: £50.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0199572488
  • 9780199572489
  • Paul Stoneman
  • 4 February 2010
  • OUP Oxford
  • Hardcover (Book)
  • 384
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