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Sony Vs Samsung: The Inside Story of the Electronics' Giants Battle for Global Supremacy Book
Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sonya s decline and Samsunga s rise. Contrary to popular belief Chang shows that success (or failure) does not simply arise from different strategies.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
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Blackwell
In 2002 a milestone occurred in the electronics industry. The market capitalization of Sony fell below that of Samsung for the first time. Why did the performance of Sony, which once dominated the global electronics industry, drop so rapidly while...
- 0470823712
- 9780470823712
- Sea-Jin Chang
- 30 May 2008
- John Wiley & Sons
- Paperback (Book)
- 250
- illustrated edition
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