Space Race: An Inside View of the Future of Communications Planning Book + PRICE WATCH * Amazon pricing is not included in price watch

Space Race: An Inside View of the Future of Communications Planning Book

The discipline of total communications planning, in which agencies coordinate a client's communication across all marketing channels and disciplines, is forcing the media agencies to move into the future. This title deals with the future of communications planning.Read More

from£33.68 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £3.63
  • Blackwell

    Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born.

  • 0470094516
  • 9780470094518
  • Jim Taylor
  • 23 September 2005
  • John Wiley & Sons
  • Hardcover (Book)
  • 322
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