Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store Book + PRICE WATCH * Amazon pricing is not included in price watch

Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store Book

Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.Read More

from£16.19 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £8.81
  • 0470107413
  • 9780470107416
  • Carol L. Schroeder
  • 12 June 2007
  • John Wiley & Sons
  • Hardcover (Book)
  • 432
  • 3rd Edition
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