Sport Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Sport Marketing Book

Using real-world examples this title provides material about key areas in sport marketing that prepares students for careers in the industry. It incorporates various areas of marketing into a sport-specific context. It helps students to learn how to build a sport marketing plan and study the behaviors of sport consumers.Read More

from£52.50 | RRP: £54.95
* Excludes Voucher Code Discount Also available Used from £5.40
  • Blackwell

    Apply the latest methods of marketing in today's sport environment Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport...

  • Pickabook

    Bernard J. Mullin, Stephen Hardy, William Sutton

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