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Sport Marketing Book
Using real-world examples this title provides material about key areas in sport marketing that prepares students for careers in the industry. It incorporates various areas of marketing into a sport-specific context. It helps students to learn how to build a sport marketing plan and study the behaviors of sport consumers.Read More
from£52.50 | RRP: * Excludes Voucher Code Discount Also available Used from £5.40
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Blackwell
Apply the latest methods of marketing in today's sport environment Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport...
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Pickabook
Bernard J. Mullin, Stephen Hardy, William Sutton
- 0736060529
- 9780736060523
- Bernard J. Mullin; Stephen Hardy; William Sutton
- 1 April 2007
- Human Kinetics Europe Ltd
- Hardcover (Book)
- 552
- 3Rev Ed
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