Sports Marketing: A Strategic Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Sports Marketing: A Strategic Perspective Book

This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process. Written from a true strategic marketing perspective--by a professor of marketing in a college of business--it illustrates the application of marketing principles and processes to the sports industry.Read More

from£N/A | RRP: £32.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0136218717
  • 9780136218715
  • Matthew D. Shank
  • 29 December 1998
  • Prentice Hall
  • Hardcover (Book)
  • 553
  • 1
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