Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories Book + PRICE WATCH * Amazon pricing is not included in price watch

Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories Book

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.Read More

from£44.99 | RRP: £50.00
* Excludes Voucher Code Discount Also available Used from £3.83
  • 0333925408
  • 9780333925409
  • Martin Beck-Burridge, Jeremy Walton
  • 16 November 2001
  • Palgrave Macmillan
  • Hardcover (Book)
  • 188
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