Sports Sponsorship and Marketing Communications: A European Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Sports Sponsorship and Marketing Communications: A European Perspective Book

Concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives. Sports Sponsorship and Marketing...Read More

from£79.63 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £6.51
  • 0273687069
  • 9780273687061
  • Mr Wim Lagae
  • 13 January 2005
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 248
  • 1
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