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Starting and Building Your Catalogue Sales Business: Secrets for Success in One of Today's Fastest-growing Businesses Book
NowAmerica's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. If you're a business owner or entrepreneur, now you can do the same with the help of this book. Written by bestselling author Herman Holtz, Starting and Building Your Catalog Sales Business is a complete guide to catalog sales that explains how to get started in and manage a catalog business profitably. Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains:The basics of direct-mail selling and catalog salesThe secrets to creating catalog copy that really sellsThe essential elements in the catalog mailingincluding how to create a strong sales letter and a user-friendly order formHow to choose and use the right mailing listsManaging the two essentials of the catalog business: sales volume and pricing Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0471508160
- 9780471508168
- Herman Holtz
- 26 July 1990
- John Wiley & Sons
- Hardcover (Book)
- 288
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