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Starting and Managing the Small Business (Mcgraw Hill Series in Management) Book
This highly readable text provides students with extensive knowledge of the steps needed to start and run a small business. The primary focus of the text is on the creation of a business plan. The solid coverage of past editions has been reinforced with the addition of two important new chapters: "Managing Customer Relations," and "Managing International Trade." The text continues to offer strong entrepreneurial case studies, including three "epilogues" to cases featured in the second edition.Read More
from£82.33 | RRP: * Excludes Voucher Code Discount Also available Used from £49.34
- 0070358257
- 9780070358256
- Arthur H. Kuriloff, John M. Hemphill, John M. Hemphill Jr, Douglas Cloud
- 1 December 1992
- McGraw-Hill Inc.,US
- Hardcover (Book)
- 713
- 3rd Revised edition
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