Statistics for Marketing and Consumer Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Statistics for Marketing and Consumer Research Book

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.Read More

from£49.53 | RRP: £28.99
* Excludes Voucher Code Discount Also available Used from £4.92
  • Blackwell

    Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed...

  • ASDA

    Simple-to-follow yet rigorous practical guide to the statistical techniques used in marketing and consumer research.

  • 1412911222
  • 9781412911221
  • Mario Mazzocchi
  • 22 May 2008
  • Sage Publications Ltd
  • Paperback (Book)
  • 432
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