Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, ... (Clarendon Lectures in Management Studies) Book + PRICE WATCH * Amazon pricing is not included in price watch

Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, ... (Clarendon Lectures in Management Studies) Book

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.Read More

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  • Blackwell

    As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves áhow can we adapt to rapid changes in technology and markets, and stil make enough money to...

  • 019921896X
  • 9780199218967
  • Michael A. Cusumano
  • 16 September 2010
  • OUP Oxford
  • Hardcover (Book)
  • 400
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